Exclusive Divestment Services

Led by Expertise. Built on Trust.

With 14+ years of experience Brooke Hernandez brings boutique-level strategy to premium domain acquisition, divestment, and portfolio management.

Meet Brooke Hernandez

Founder of ProBroker

Brooke Hernandez is a senior domain broker with over 14 years of experience in the domain industry. Her work spans confidential negotiations, premium domain sales, and rebranding campaigns for Fortune 500 giants.

Brooke’s approach is simple: personalized, data-informed, and fiercely confidential. Every negotiation is handled directly

— no outsourcing, no junior reps.

Industry Recognition & Professional Standards

Member of the Internet Commerce Association (ICA)

Trusted by leaders in SaaS, AI, fintech, healthtech, and eCommerce

Companies We've Worked With

Trusted by leading brands and organizations across industries to secure their premium domains

Testimonials

Super professional. Very honest. I was emailed of every step in the purchase and transfer of the url. Brooke went above and beyond to insure my ownership of the domain name.

-Brian Dubé

She was kind and helpful at any time. Buying a domain might take time, and a lot of money, and even though you know it's not instantaneous, anxiety doesn't help. She helped in that process a lot.

-Bob Rosset

I had an excellent experience working with Brooke. She was professional and efficient in negotiating the price, entering my ZOPA (Zone of Possible Agreement) in just one round of discussion. The transaction was smooth and straightforward. Highly recommend her services for anyone looking for a hassle-free domain acquisition!

-SHIRONG

Our company has worked with Brooke for years now. We have quite a few domains that we own because of different mergers and acquisitions. Thus far we have sold two domains with Brooke at a good selling price. What is unique about Brooke is that she supports the entire sales cycle - finding the buyer, negotiating the contract/terms, and also handholding until the process is over. She communicates different members of our team so that we don't need someone to project manage. She is 100% worth it.

-Shaza Khan

Brooke was amazing and stopped at nothing to help us get the domain we wanted. Would definitely recommend.

-Karim

Interested in selling?

Get a professional valuation and see what your domain is truly worth in today’s market.

General Domain Brokerage Questions

Why use a domain broker instead of buying domains yourself?

Professional domain brokers bring market expertise, negotiation skills, and confidential representation that typically save 30-50% on acquisition costs while significantly increasing success rates. We have insider relationships and knowledge of unlisted domains.

How much does a domain broker cost? What are typical fees?

Domain broker fees typically range from 10-20% commission on successful transactions. For acquisitions, we charge 10-15%, while sales typically carry 15-20% commission. This investment often pays for itself through better negotiated prices and higher success rates.

How long does it take to acquire a premium domain?

Premium domain acquisitions typically take 2-12 weeks depending on owner responsiveness, negotiation complexity, and due diligence requirements. Simple transactions can close in 2-3 weeks, while complex negotiations involving multiple parties may take 3+ months.

What makes a domain 'premium' or valuable?

Premium domains are short, memorable, keyword-rich, and typically use .com extension. Value factors include: length (shorter is better), brandability, search volume for keywords, extension, existing traffic, comparable sales, and industry relevance. Single words and two-letter domains command highest prices.A broker offers access to off-market domains, anonymity, pricing insight, and skilled negotiation that saves you time and money.

How do domain brokers negotiate prices and get better deals?

Professional brokers leverage market knowledge, comparable sales data, relationship capital, and strategic timing. We understand owner motivations, use anchoring techniques, maintain confidentiality to prevent price inflation, and know when to walk away. Experience with thousands of deals creates negotiation advantages individuals simply don’t have.

Can you help with international domain acquisitions?

Yes, I have extensive experience with international domain transactions across Europe, Asia, and other markets. This includes navigating language barriers, currency exchanges, international escrow services, and country-specific transfer procedures. I’ve worked in 14 languages through my network.

What happens if a domain owner doesn't want to sell?

When owners initially decline, we employ alternative strategies: identify decision-maker motivations, present compelling business cases, suggest creative deal structures (leasing, payment plans, partnerships), wait for optimal timing, or explore similar alternative domains. Persistence and relationship-building often succeed where initial outreach fails.

Do you offer payment plans or financing for expensive domains?

Yes, we can structure creative payment solutions including installment plans, lease-to-own arrangements, earnouts tied to business performance, and connections to domain financing companies. Many sellers are open to payment plans when properly structured with security.

How do you ensure confidentiality during negotiations?

We use anonymous entity representation, never disclose client identity without permission, employ NDAs, route communications through intermediaries, and use strategic misdirection when necessary. Confidentiality is crucial because revealing buyer identity often inflates prices 50-200%.

What's included in your domain acquisition service?

Full-service acquisition includes: domain research and valuation, owner identification and outreach, confidential negotiation, escrow coordination, legal contract review, transfer management, DNS setup assistance, and post-acquisition support. You’re covered from initial research through final transfer.