Meet our founder, Brooke Hernandez
In her own wordsHonestly? I stumbled into this industry.
After years as a commercial real estate broker, I had to pivot in 2011. The market had shifted, life had shifted, and I found myself looking for something new. Domains found me at exactly the right moment, and what I didn't know then was that everything I had spent years learning in real estate, how to value an asset, read a market, spot an opportunity, and negotiate a deal that works for both sides, translated perfectly into this world. I just had to figure that out one deal at a time.
My first stop was DomainAdvisors, where I got my footing and closed my first real transactions, including ReverseMortgages.com and Cotton.com. I learned fast. The domain industry rewards people who understand value, and after years in real estate, I already spoke that language fluently.
From there, I spent six years at Uniregistry, one of the most respected names in the premium domain space. That is where I sharpened everything: high-value deals, complex negotiations, and the kind of relationships with buyers and sellers that take years to build and last a lifetime.
Then came SAW.com, where I worked as a Senior Domain Broker and closed some of the most recognized transactions in the industry, including Presto.com and Entry.com. I also acquired landmark domains for clients, including Ollie.com, Gate.com, Day.Ai, Entre.com, Peepers.com, AnyScale.com, Anatomy.com, Ashler.com, XPLR.com, Karlo.com, and many others, for corporate clients who needed discretion, speed, and results.
In 2026, I founded ProBroker. Not because I needed a new start, but because after 15 years learning from the best firms in this business, I was ready to do it entirely on my own terms. Everything I've learned, including the lessons I learned the hard way, now goes straight into your deal.
What started as a pivot became the best thing that ever happened to my career. And now I am here to assist others in this amazing industry!
Life has taken me all over: I've lived in Mexico, Costa Rica, California and Arizona, and today I call the Atlantic Coast home. I'm a beach person through and through, whether I'm playing on the beach with family or out boating and fishing. I love the ocean and a good laugh, and I believe the best deals start with a real conversation and truly understanding what my client needs and how best to help them. And I work with everyone, from mom-and-pop shops and first-time buyers to startups and Fortune 500 brands. Every client gets me, personally.
